The rapid digital advancements, that occur almost every day, have made it imperative for the healthcare industry to join hands with technology and revamp the methods in which medical care reaches the global audience.
The 2020 crisis led health systems to dramatically redefine their strategies and restructure their operations, creating new sanitizing protocols, building virtual care models, and ultimately, bringing a myriad of transformations within.
As people adapt to the New Normal, health practices must address patient engagement and satisfaction more vigilantly, as if it’s not made a top priority, patients will more likely transition to switch to competitors who are digitally sound.
This might damage the potential growth of businesses in the long term and adversely affect the financial health of the medical practices, which could unexpectedly spin the healthcare economy.
Consumers of today, expect the same user-friendly delivery of services and digital experiences like they receive from other industries.
Majorly they desire for: streamlined access points, easy appointment booking, seamless payments of services/products, quality medical care at their own convenience, obtain financing costs for care within budgets, including many others which can definitely be executed on digital grounds.
So to help providers gain more patient visits and keep them engaged and delighted with your offerings and simplified forms of digital services, we bring some workable tips that can lead to better outcomes for patient health as well as the financial health of your healthcare institution.
Strategies to Design Experiences for High Digital Engagement & Reduced Revenue Leakage Risks
# Evaluate your Digital Tools
Digitization is in the air.
Having access to a myriad of digital devices today, no healthcare organization can afford to miss integrating with digital software systems that are designed to streamline work operations and enhance productivity.
While analyzing your business strategies, one must not forget to take a hard look at the digital solutions your practice is currently providing to the masses and must compare them with the competitor’s offerings.
With the rise of consumerism, people today expect digital experiences from the healthcare segment where they can search for providers in the neighborhood, compare services, costs and reviews, schedule treatments, and even pay- all in one intuitive way in the most authentic and reliable manner.
Convenient care is on-demand which is required by one and all including the aged and the youngsters alike. The convenience and quickness of completing activities via an app (that is in one place) are attracting older adults’ attention.
Digital tools are designed to improve access and transparency across the workflows which can help medical care enterprises to create engaged consumers and provide better patient care and experience.
# Adopt Tools that Help People Understand their Care Costs
With the increasing demand for medical care, it becomes significantly crucial to know the approximate cost of treatments that consumers seek.
As per the Harris Poll survey, a majority of people avoiding seeking healthcare due to less transparency provided over the expenses incurred out of the treatments. This proves that one of the biggest hindrances in accessing quality care is price transparency that can consequently affect the revenue management of a practice adversely.
If a healthcare organization renders clear estimates to patients, taking into account their co-pays, deductibles, current insurance eligibility, benefits, etc. patients would be more likely to favor you and pay their portion upfront.
Accuracy in calculations and approximate cost estimates can be projected via automated robotic solutions that are capable to check insurance eligibility, determine the benefits, verify the amount of deductible, and much more and thus, creating a payment plan deducing the estimated costs.
This helps enhance the patient’s propensity to pay and improves business prospects for the organization, which ultimately reduces the cost-to-collect and boosts that amount of self-pay funds collections.
[Prefer Reading: “Automate RCM Processes to Reduce Expenses & Debt Collection”]
# Enable Online Appointment Scheduling
Scheduling, booking, and rescheduling appointments are seen as tough tasks, especially when they consume the valuable time of aspirants and care seekers. Nobody bothers to wait in queues or excessively call offices to receive medical care in the present time.
Digital solutions can address the pain points and allow healthcare to be received by one and all from the comfort of their homes. Healthcare mobile software and applications can enable patients to book and schedule appointments from anywhere as per the available slots.
The mobile apps make it easy for the person to fill appointment details easily and quickly in a few steps that smoothly enable check-ins and eliminates wait times and other barriers to patient access.
Physicians have now openly accepted digitized forms of delivering medical care to patients and have opened up their calendars to permit online scheduling of appointments and consultancy.
Digital applications like Clock-in have simplified the way medical care services are delivered. It helps to ease some administrative procedures like patient onboarding, scheduling, eligibility checks, and many other tasks involved in practice management, thus delivering measurable and substantial growth and revenue results.
# Offer Telehealth Services
Remote delivery of healthcare services was highly adopted since the world witnessed unprecedented times during the Covid-19 pandemic. During this period, the telemedicine ambulatory visits rose to 65% which was exponential when compared to 1% prior to facing the crisis.
With improvements in the technological spectrum, patients today expect very little friction in the process of getting everyday healthcare needs and are more likely to use Video Telemed being one of the most convenient options.
With the development of the new ecosystem in the healthcare sector, Telehealth isn’t nice to have rather it has become a requirement to succeed in the competitive race of seeing more patients, providing quality care services, and generating healthy revenue outcomes.
As telehealth expands the access to essential health services, such offerings must be made by practitioners to help provide the necessary care to the patients, meeting them at the front door.
How do telehealth modalities help deliver quality healthcare, connecting to patients using technology?
This includes real-time telephonic or audio/video interaction between the provider and the patient occurs via using any e-device like smartphone, tablet, or computer.
Such type involves the use of ‘store and forward’ technology where patient data in the form of images, texts, or messages are accumulated at a point of time and later interpreted and responded after scrutiny.
Many patient portals facilitate this type of telehealth service where the communication between provider and patient is done through encrypted messaging.
- Remote Monitoring
Here the patient’s clinical measurements done from a distance are directly transferred to the healthcare provider which may or may not be in real-time)
Telehealth services are a safer option for both the patient and the provider while reducing the risks of potential infectious exposures and maintaining continuity of care to the greatest extent possible.
# Alleviate Patient Concerns with Personalized Messages
This approach can help develop a pool of loyal patients if you outreach in a personalized fashion, pinning the factors that degrade patient experiences and addressing their health and safety concerns in a rigorous manner.
Prefer communicating the specific actions and steps that your health practice has taken regarding patient safety and protection and the protocols you intend to take while delivering quality and convenient medical care.
# Listen through Social Channels
Social networks are a great way to peep deep into your patient’s perceptions and be updated with the latest trends followed by others, especially the competitors.
Continuous listening across social channels in your local market can help you gather real insights into community sentiments, expectations, and demands. In response to these, you can revamp your running operational strategies, addressing the shift in the consumer mindset, and measure your practice’s growth and success along the way.
Social media channels act as an effective source of information that can help a medical practice to respond to new consumer demands in a fraction of time and exceed patient experience and expectations, strategically.
[Prefer Reading: “Wipe Out the Dilemma: In-House or Outsourced Medical Billing Operations?”]
To Compete Today and in the Future…
Outdated technologies and traditional ways of rendering health care are no longer feasible ways left to drive patient engagement and loyalty. Covid-19 changed the picture of the healthcare segment where practices to remain competitive, need a comprehensive retail-like solution to offer a seamless patient experience.
Digital experiences can be empowered by putting new tools and techniques into play that facilitate improving an organization’s clinical and financial outcomes.
To enhance your revenue streams utilizing new business models and modern techniques and workflows, schedule a quick call with our RCM experts who can assist you in listing effective ways on how to make your digital services prove more rewarding and wealthy.