Top Mistakes to Avoid in Shopify SEO
Shopify SEO | SEO Mistakes | SEO Shopify | SEO Strategies | SEO Tips
The boom in virtual stores has encouraged many entrepreneurs and business owners to shift their products online and thus, have the opportunity to increase their sales more than normal.
With that being said, the Internet is known to accommodate 1.74 billion websites as of January 2020, out of which 12 million to 24 million being solely eCommerce websites with more and more created every single day.
Now when the talk is about positioning or ranking a website, web pages, or a mobile app, SEO is the fundamental element of the web that one can think of. SEO works with the same principle wherever implemented; nevertheless, there are a few aspects that vary for eCommerce stores that need special attention and should be taken care of closely.
This article will address the most common mistakes in the SEO world, and that everyone who starts tends to make, but that should be avoided so that, from the beginning, the web thrives without too many problems.
If you already have a little filming in the SEO world, you will have committed a few mistakes in the past but today you will witness a set of actions to avoid.
Shopify SEO Mistakes to Avoid for Acquiring Expected Results
#Think about SEO
The first of the mistakes, and which has a more general tone, is that of thinking about SEO. Yes, it sounds strange that an SEO mistake is, precisely, thinking of the SEO, but it is so.
When someone focuses too much on SEO, they tend to ignore the equality of what they offer and fail to pay heed to the elementary factors on satisfying the user, which is after all, what Google wants. (what you should want as a business owner and a marketer)
Best is to opt for search engine optimization services if you are unable to perform the right SEO practices on your own.
To make it understand a little better, Google's business is based on offering users what best responds to the search they perform. This is what Google lives by and therefore, tries to refine its algorithms as much as possible to achieve its goal.
What does this mean?
That you, as an owner of an online business, have to try to understand the intent of the user and offer them the most relevant information, products, or services when they trigger a certain query on search engines.
If one responds well to the users’ requirement little by little, it’s certain that on gradual grounds he/she can improve their brand’s SEO ranking as intended. But if what you are trying to do is trick Google into appearing in the first search results sooner or later Google will discover the toast and will descend you from top to bottom.
So, until you have a little more developed SEO knowledge, I would recommend that you not only focus on that but also try to always offer the best to the user, without thinking about Google and your personal profits.
[Prefer Reading: “The 2020 Essentials of Website Optimization for SEO.”]
#Unclear Understanding of Ecommerce Business Plan
This is one of the eCommerce errors that everybody has at the beginning of the project. If there is an idea of creating an online store, it's crucial to recognize that there are advantages and disadvantages of eCommerce that give useful insights into analyzing the points to have a better commercial strategy and define the business plan.
Take a look at some of the accountable key points:
- Analyze the business
Analyze closely the type of product or service you provide, set the price and have a clear budget for your digital product
- Study of the competition
Never underestimate scrutinizing your competitions and the strategies they follow to be successful
- Study the sector
Another fatal mistake to avoid is studying the niche, the sector your business belongs to
- Know your audience
Know the type of consumer you need to target, create clear buyer personas, to attract delight and convert them, eventually
So if you plan a new eCommerce Shopify venture, never forget to plan things beforehand considering the major points mentioned above.
#A Bad Web Architecture
Another common mistake is having bad web architecture. And let me tell you that this is bad for both Google and users because it makes your website much more complex and complicated and difficult to understand and navigate.
And if this is what an eCommerce website offers as a first impression, definitely, user retention and user bounce rate will be inversely proportional to each other in a negative tone.
On the user side, having a bad web architecture means that they do not know where they have to go to get to where they want to go. And that makes your response as a user on your website negative. And we have already mentioned that Google values the user's response to your website.
On the flip, if we look from the angle of search engines, it seems problematic for robots and crawlers to read certain pages of your website that inevitably leads them to not being indexed and updated as often they should be.
You can perfectly have a website with 1000 pages, and they only index 500, because the other 500 are difficult to access for both users and robots, and that makes your traffic significantly less.
There is a third problem. Google can access all your pages, but if you don't have a clear and perfectly understood web architecture, Google robots may not understand what you are talking about on your website.
#Not Taking Care of the Contents
Now we are going to a strong point. The one of not taking care of the contents. And this point has several subpoints. Let's all see them.
-First, there is the problem of copying the content. Anyone who has read a little about it knows that copying content is highly penalized by Google, and that will make you unable to position.
Therefore, the first thing you must be clear about is that you should not copy the content, but rather create your own, differentiated from the competition so that Google can assess, compare and position the best.
-Secondly, it is important to mention that the fact that you create your own content is not a sufficient reason for Google to rank you. It is a necessary condition, but not a sufficient condition.
In this sense, your content must meet the following criteria: Good quality, not be thin content, and respond to user needs.
That the contents are of good quality means that they are not misspelled, legible, have images and, if possible, videos, have the appropriate length to deal with the subject in question, etc.
All this will make users have a good response, and Google will value that your content is positive for them. Thus, little by little, it will position you higher.
On the other hand, there is the fact that your content is not thin content. That is content without utility, without substance. If you comply with the previous section, in general, you will be fulfilling this point.
However, in e-commerce, there are many pages that can get rid of this thin content, because they are generated automatically. In those cases, if you don't want to correct it, it is recommended that you put them in non-index.
Finally, you have to create content that meets the user's interests. And it is very common that, for searches like "the best movie of this year", there are lists of the best movies, and explanations of the ranking used.
That is information that is not useful to the user. Why is it added? Simply because there is an idea that the more words an article has, the better it ranks.
It is not a completely wrong idea, and when in doubt, it will always be better to do both: Respond to the user's needs and have a good number of words in the article.
But it is important that the user, as he reaches the content, see the answer to what he is looking for. The extra information, which is below, in case you are interested in reading it. Nothing else.
[Prefer Reading: “How to Write Content that ranks Top on Google?”]
#Don’t Prioritize Abandoned Shopping Carts
There are many who forget to have an abandoned shopping cart recovery. During the purchase process, there are many significant factors that influence customers to decide to leave the process unfinished.
Some of these may be shipping costs, taxes, delivery time, among many others that are not specified at the beginning.
Thus, its important to analyze and take into account the behavior and patterns of customers and forge effective strategies to offer them to complete their buying journey.
#Not Responding to What user is Looking For
Although this point has been touched a bit in the previous points it is important to gain some more deep insights. Google is interested in showing the user what they want to see, not something else, and that implies content, and also formats.
For instance, if the user searches for “video the Rubius”, google will display a user the ElRubius channel and several of his videos. This clearly signifies that it is very difficult for someone to position himself above that, and practically impossible to position a brand with simple text.
In the same way, whatever the search for which you want to position, you should try to contribute the type of content that the user wants. Maybe it’s a game, maybe it’s video, maybe it’s an image.
Not all the content you rank on Google is text. Text can help your position because it makes Google understand what you are offering, but you have to give the user what they are looking for.
Otherwise, the text is useless.
This is something more advanced infrequent. Cloaking consists of showing one thing to Google and another thing different from the user.
The most typical example of cloaking is showing an image to Google that is distorted and says, “click here to see well” and showing a good image to the user. Thus, when users search for images on Google, to view them, they must go to the web.
This is penalized by Google, to the point of completely withdrawing from the search engine index until you solve the problem. So you shouldn’t use it in your websites whichever they niche categorized in, besides, the smart bots, crawlers, and algorithms running at the background are proficient enough to detect these guilts quickly.
SEO has a series of rules that must be followed, the most crucial and major being:
Do not cheat with Google until you are convinced, from within, that you are able to cheat without being caught. (this is not a recommendation, rather is an indirect warning to choose the right path)
It is recommended to implement White Hat SEO techniques throughout the process of search engine optimization, for your Shopify based website to manage it well from the point of Google, users, and your business intention.