How to Write Content that Ranks Top on Google?
Content Writing | Content | Digital Marketing | SEO Content Writing
Content, SEO and SERPs- Your Online Visibility revolves around these three imperatives facets of digital marketing. We have come a long way in practicing marketing tactics and are well-known to a reality that Content and SEO go hand in hand.
And, when both done right can get you done the needful, i.e acquiring top position on Google and other search engines in line. Well, seen by words there are only two disciplines (SEO & Content) to focus on; however, one might not know that extracting the best out these might take ages, especially when not executed solemnly.
On large scale, one can get their SEO done via taking remarkable benefits from Digital Marketing Services and for the opposite, one can take up considerations by following the focal pointers described in the article as you read.
Quality Content, Quality SEO, gets you Quality Traffic!
To procure good SEO positioning on business grounds or to scale online visibility of your website on search engines, you need to take an SEO-driven approach to align it well with your piece of content.
Let’s get started:
A Proven SEO Framework To Write SEO Content
#1 Get a Potential-Essential Topic
Prior to initiating one must know what is to be molded perfectly and for that, there is a crucial need to research on a ‘Potential Topic’ which is traffic-oriented and an ‘Essential Topic’ which is audience-oriented.
Keyword research can help you a lot to get an idea over segmenting and refining the topic idea which you can pen down on. The creativity lies in your search of topic filtering out super-competitive keywords.
There are plenty of tools that can aid you with the keyword search depicting real figures of key density, volume, domain, traffic, visits, and much more.
Consider to View: “12 Best Keyword Research Tools for 2020.”
Keep a broad mindset while making a select as it certainly counts to what is on-demand and what is being provided. Every industry, every niche has a demand, so get yourself updated and keep on widening your knowledge hut.
[Take a Tip:
“Gain knowledge about traffic on highly ranked pages to get a deep sense on True Potential Topic!”]
#2 Comprehend SEO Factors
“Google Believes in Delivering the Best from the Best!”
To supersede and go beyond the expectations, it’s essential to know the metrics that SERPs apply to examine and evaluate a website, majorly its content to rank high on user searches.
- Site Structure
And there is a list of more than 200+ factors that SEO is centered on, for providing high visibility to a business. Out of these content rules as the #1 factor but along with it there are other parameters too which are evaluated like links credibility, URL structure, keyword usage, page load time and HTML tags. SEO Content Writing isn’t tough if you understand what the search engines ask for in high-quality content, by that I simply mean, provide value to the user.
For more knowledge enhancement, checkout SEL’s Periodic Table of SEO Factors.
#3 Dig Deep to Analyze Search Intent
Focusing on the Search intent helps impactfully to write a competitive write up that proves to add value to what is being intended.
Google is working every day to narrow and refine users’ search and is developing ways how well they can serve them with the exact information even if the user input is imprecise.
Thus, for writing an SEO centric blog, post or an article, go for exploring the following for grasping more about search intent:
- Determine what type of content acquires the top rankings!
Whether they are web pages, landing pages, product pages, or others.
- Analyze the format of content that tops the First 7 positions!
Whether its the list style or interrogative questions, news articles or others.
- Get to know the inclination, where is the focus made!
Is it to target a novice or an expert or is it to provide a quick solution or a detailed guide?
Also, don’t forget to optimize technical SEO.
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#4 Target via Right and Even Keywords
Before forging a post, you must identify which keyword you intend to position!
The first point of SEO optimization is to perform an audit of the keywords that best define the service or product offered by the website.
At this point, you priorly know which are the best-positioned keywords on our website(via keyword research), the ones that generate the most potential traffic and can attract a maximum of visitors.
Once analyzed this point, in the content strategy of the blog, then define which are the keywords that we will work on each article, according to our SEO positioning objectives.
LSI Keywords work well as per delivering results. These are general words occupied in your topic that relate and point to the gist of your content. It’s actually a good and an easier way by which SERPs are indicated about the inner data of a post or article.
Image Source: backlinko.com
“LSI keywords enable Google to determine the Entire Topic in one go!”
#5 Content Creation
With all that done and accomplished, now put pen to paper and create the best draft keeping all the SEO principles and search engines’ rules in your mind.
-The Write-Up Tone
As we can best explain and clear things verbally, write as you speak. The tone in which we create any piece of information connects most of the readers when it’s more in a storytelling way.
The conversational form of content is widely upvoted and applauded and is expected to gain more views and reads.
-Ensure that it Goes with the Flow
Always remember, if your content tends to lose relevance, quality, and value, it would simply be analogous to other unread digital pieces that fail to mark a position on Google.
An SEO content must never sound unnatural, dull or boring. If your time-invested piece of information seems like a robot to search engines, it can never gain its recognition and web visibility.
“You Give Value, You Gain Value!”
-Keep it Simple
Any kind of person can land up on your content to give it a try. He could be a layman, a twelfth-grade student, an English professor, a tech professional, and many others.
Thus, keep simple and easy criteria of language for one and all, your post is there to widespread knowledge in the best way possible.
Converse rather Confuse!
-Let it Arrest Readers Visually
Visuals attract more than words!
People won’t pay heed to a simple e-paper where are words are shouting at their peak giving the best of the knowledge. However, if the same piece of paper adds visual highlights, it would certainly gain appearance and will acquire more views than earlier.
Image Source: Smartinsights.com
- Video links
Hope this article gave you clear insights on how to get your blog posts to be positioned by one or several keywords in the top positions of Google quickly. Following the above practice on repeat, you will be able to attract quality traffic, i.e. those visits that offer more possibilities to generate conversions.