How COVID-19 has Accelerated Digital Transformations?
COVID19 | CORONAVIRUS | DIGITAL TRANSFORMATION | DIGITAL MARKETING | SOCIAL MEDIA MARKETING | DIGITAL MARKETING STRATEGIES
COVID-19 Forces us to Reset our Lives. COVID-19 Forces us to Reset our Lives.
As January ended, the novel CoronaVirus dominated the news, going from being a local spread in China to turning into a pandemic. Such uncertainty drastically changed the lives of people and had a great non-positive impact on people’s behavior.
COVID-19 appeared to give us a global blow, as global as the world we thought we were building. Nevertheless, in the face of this unwanted change, every industry and every sphere of work has been given an opportunity to adapt, improve, and enhance from the new working methods and techniques.
The Digital capabilities we possess are the key to realize that it's not the end, instead, it is the beginning to make rapid transformations to get the world’s economy running amid the outbreak to witness optimistic repercussions in the future.
“Mobility is the trend that really accelerated the digital transformation worldwide.”
Massive investments made over the past few years in technology, healthcare, finance, economy, etc. left us fortunate to keep running progressive trials in real-time and continue working remotely and virtually.
With Remote Working, Business Continuity Plans, and Digital Communication, let’s get clued with the major digital mutations witnessed among distinct industry verticals across the globe.
2020’s Accelerated Digital Transformations Reasoned to COVID-19
1. Digital Learning
E-learning emerged as a digital solution to keep up the education culture worldwide in order to deliver knowledge to the students in the best possible ways. The virtual learning ways adopted are:
- Web conferencing
- Virtual classrooms
- Screen sharing
- Flipped learning
- Live online classes
- Online assignments and assessments
In a way, COVID-19 reformed conventional learning to smart learning, which was seen uncommon before we witnessed this unprecedented global change. The teaching community today has collaborated with the digital communication software tools and has set the appropriate networks to turn them into spaces for knowledge exchange, learning, and teamwork.
Skype, Google Classroom, Zoom, WebEx, Blackboard are the common names amongst the best Video conferencing tools and learning management systems being used to empower Distance Education.
Certainly, online education amid the Corona crisis is a big plus that is recasting an accelerated educational process in every nook and corner of the world, aimed to run safety and communication in parallel.
“Learning is a new currency that can help us succeed as a workforce. At a time of unprecedented change and heightened concern around recent events, the most important job skill would be the ability to learn.” -Irwin Anand, MD Udemy India
While modernizing the classrooms, making students future-ready, and promoting flexible and adaptive learning, the need for upskilling and reskilling was also realized in between the tough times of today. Upskilling is not only limited to the young age budding minds, but it’s also a phenomenon to be concentrated on the future of work and is meant for one and all.
Furthermore, Coursera and other digital learning players like Udacitity, Kaplan, and many others in line are offering free courses to the unemployed across nations. Artificial Intelligence, Data Science, Marketing, Coronavirus are a few categories of courses offered over free enrollment.
“Online Learning gets its moment during the Corona Outbreak.”
Coursera’s Most Sought After Pursuits:
“Science Matters: Let’s Talk About COVID-19” has become the most sought after course around the world where it ranked as the second most popular course of 2020 on Coursera India.
“The Science of Well Being” offered by Yale University, is the fourth most popular course on Coursera that received 50 lakh enrollments worldwide in 72 hours, raising the percentile of enrollments to 3,062% on global grounds.
2. Digital Marketing
Digital transformation is the current business buzzword, which is common in aim but uncommon in the ways it is implemented in distinct industry spheres.
In the matter of a few months, Digital Marketing companies and organizations has been put to test to determine the level of contribution required to adopt agile innovations and less hierarchical ways of working for continual business progression.
With most services shut down, Social Distancing has been put to practice that has urged people to be more socially connected over the Web.
The spread of the deadly virus has brought troublesome time for brands to make customer engagements; on the flip, it has also given online wings to conduct business, being closer to the audience, via social channels. Digital acquisition and sales channels have been prioritized to develop new business models, thereby bringing transitional modifications in the SEO digital marketing strategies to boost online sales amid the Corona crisis.
Here are some of the pivots of changing digital strategies and techniques which businesses are stressing upon to experience a boon in their online sales:
# Bring Social Experience via Social Media Networks
Brands have started to leverage the power of social media more than ever, targeting the audience which is more active on their social accounts than earlier. Without any traces of doubt, social media is seen as the elementary mode of communication to enhance brand visibility and strength through organic means.
Content marketing along with personalization is being segmented to cater to the needs of each social platform that has its own way to attract different types of customers. Bolster your social media marketing strategies with Content Creativity.
# Enhance Brand Communication via Remote Services
The lockdown situation has asked us to stay home and be safe. Following the same, many organizations have redefined their operational policies and favored remote work with no service disruptions. Businesses have updated their operational services as open and are communicating it to the world via various networks of social media and ads.
Along with the human workforce striving to work offshore and dealing with clients and customers online, many establishments have accepted the offer to implement chatbots and live assistants to ease business conversations with visitors, leads, and customers.
# Step Up from Usual Marketing
In this unusual and unexpected time of the era, businesses have realized the need to transform their usual advertising ways and have understood the significance of conveying the right message to the right audience at the right time.
[Take a 10min Read to: “15 Ways to Improve your Online Sales during COVID-19”]
# Converse Empathetically to Build Connections
The uncertainty level of the future is what scares all today but, unfortunately, this is the present reality. However, a golden opportunity opens up for brands in this tough time when they must know how to show empathy with the world by means of promotion. The change of behavior supposes breaking with habits and that is the opportunity to establish new habits
With the same intent, a myriad of big names has appeared at the forefront who have initiated ways to help mankind and have shown their act of kindness in the best possible ways. They have crafted social media campaigns with delineated care and precision to reach the audience organically with enhanced personalization.
It is believed that the main discourse of brands at this time should be empathetic, understanding that people's lives are changing, understanding that our freedom to live our lives as we want is being challenged. This where brands can make a global mark by adding value in the form of workable solutions that can help people deal with this new reality.
[Prefer Reading: “Digital Marketing Strategies to Survive Amidst COVID-19.”]
Many of the great scientific advances have come from the study of viruses. Studies done on viruses have allowed scientists to understand how different aspects of human cells work and react to the different species of viruses.
And, relatively in major cases, it is well known how they cause diseases and the controlling factors associated with them.
The invention of coronavirus was well known in advance but the impact it could bring on human society and economy is well seen in the present time. When the healthcare system was about to collapse once again Technology Became Ally to Overcome Corona Crisis.
The big brands of the developed and developing countries left no stone unturned to invent technology-aided software tools to promote health-related initiatives to combat the deadly Corona. Tech companies integrated with the medical personnel, scientists, and governments and successfully emerged with robust machines to slow the rapid advance of the virus.
Let’s take the tech tour:
#AI to Track Outbreaks and Detect Affected People
Tracking where there will be a virus outbreak can help us take preventive measures to prevent the spread. The Canadian startup BlueDot offers the service: tracking and anticipating infectious disease risks.
Next, the Chinese technology giant Alibaba announced a new artificial intelligence system that could detect the coronavirus in seconds with 96% accuracy.
Healthmap is an AI-supported software that integrates data from Google searches, social media posts/content, and many discussion forums and renders useful information over the first signs of the outbreak.
#Drones for delivering Medical Supplies
For contact-less deliveries of the requisite aid, technology in the form of drones was made to provide the best of its use, delivering medical supplies and essentials via air the fastest and safest way.
Terra Drone in China, set the best example in fulfilling the mission of air transfer, accompanied with minimum chances of disease spread, using its aerial vehicles to transport medical samples and quarantine material between the Xinchang County Disease Control Center and the People's Hospital. The use of drones could also be useful for monitoring streets and enforcing quarantine mandates that some countries have implemented.
# Use of Robots
Robots cannot contract the disease, which is why in China they are helping to clean, sterilize, deliver medicines and food with the aim of reducing human contact.
Danish UVD Robots are being used as disinfectants that use ultraviolet light to autonomously kill bacteria and viruses, significantly helping to lower the spread of coronavirus without posing risk to the healthcare staff.
# Supercomputers to Find a Vaccine
Current technology allows us to access computing power in the cloud and on supercomputers. Larger tech companies like Tencent, DiDi, and Huawei have these kinds of technologies that accelerate the development of a vaccine for this coronavirus.
The advantage of these systems is that they can perform calculations and simulate different situations much faster than a conventional computer would. In emergencies, like the one we are experiencing now thanks to COVID-19, technology can be on our side.