2020 Blogging Tips and Strategies to Acquire Exponential Business Gains

Blogging Tips | Blogging Strategies | Content Marketing | Guest Blogging

How to create a blog, attract readers, retain readers, and build an unforgettable community is not a cakewalk in this fiercely competitive world of blogging. 

Blogging is one of the best things you can do today. Whether you have a small business, a virtual store or you just want to do something new; a blog can provide many benefits.

Content is the king that tops the list of Digital Marketing Strategies applied to any kind of business, so one must be familiar with content marketing tips, which are the real virtues revealed to raise your visibility, authority, and search engine ranking.

Without much ado, let’s take a rundown at almost everything you need to know to create and grow a successful blog that attracts a constant flow of organic traffic.

Top Tips & Tricks to Revamp Blogging Skills in 2020

1 Good Blogging Requires Good Planning

First things first, before making any fresh start there is a basic principle of knowing and defining one's Goals. Here again, your goals will have a circuitous impact on your blog. 

Clear and focussed objectives help you build and develop a blog that works and outputs expected results. Here are a few questions to ask yourself:

  • Is this blog meant to help me sell products and services that are my main source of income?
  • Will I be monetizing this blog by offering third-party products/services?
  • Is my blog just for fun, personal fulfillment or to support a cause that matters to me?
  • Is my goal to become a thought leader?
  • Do I want to share personal experiences?

After all, a mommy blog probably shouldn’t have the same appearance, tone, comment, and promotion policy as a high-end corporate blog meant to attract jet-setting executives. 

Develop a clear vision of what your blog should become, and make all your decisions independent of that vision.

Next, Identify your Niche!

Always remember, blogs must be focussed. Decide on a unique theme. If you try to group topics together, they must be related. For example, you may choose a broad topic, digital marketing, and blog about everything related to that topic: content, SEO, PPC, SMM, among many others.

Or you can dedicate your blog to SEO only. However, you can’t blog about SEO and cooking at the same time. A blog can have subtopics, but they must make sense.

Find your niche

Blogs earlier used to be like newspapers, people talked about anything and everything, today, however, they are more like magazines. Staying up-to-date lets your readers know exactly what to expect.

It also keeps them engaged- they show up because you are appealing to their interest, so don’t let them down. Your blog layout should be:

  • Organized
  • Attractive
  • Receptive
  • Respectful

2 Be Real

People don’t hunt for blogs to read the same information that’s present everywhere. No blog survives on repeated content. You have to provide something new, and the best way to do it is to be yourself.

Be Personal

Put your own spin on any topic, you should not write about any subject that you do not know much about. You should be able to bring your own unique experiences and opinions to the table. 

Of course, that doesn’t mean you shouldn't be ready to learn more. In fact, you should learn as much as possible whenever you can in order to share your knowledge with your audience. Be curious and use that curiosity to provide extreme value to the readers.

Remember, information is not the same as understanding. The web is full of information and your users can get that anywhere. What they can’t get is all the information that their experience brings to the table.

Be Honest

Working online gives you the power to be whoever you want and present yourself the way you want. So people are a bit skeptical when they read claims on the internet. You may get some traffic if it's not authenticated, but you will never get followers.

Now you know, Integrity Matters!

So you need to build a community of people who trust your work and gain their vote of trust. Be open, be honest, and confidently take responsibility for what you have written.

Share the Best with your Audience

It's obvious that no one can be Hemingway and all the time can create exceptional blogs, nevertheless, you should always strive for professionalism. Check out for problems like:

  • Grammar and orthography 

It becomes difficult for readers to perceive you as a trusted professional if your posts are uneducated.

  • Readability

Your piece must not be illegible. It should be organized, easy to read, and interesting. Headings and subtitles separating the text.

  • Links

Readers get annoyed when they encounter bad, irrelevant, and inoperable links, so one must avoid them.

  • Images

There must not be any broken or overlapped image, all such vexed issues must undergo a troubleshoot before the blog gets live.

[Prefer Reading: “A Comprehensive Guide to Marketing Strategies 2020.”]

3 Analyze your Audience & Communicate

It's very crucial to know your audience and a blog to become successful, it must be in acceptance with the audience. 

Analyzing the audience closely and understanding them, can get you a better sense of what and which blog posts can work for you, which is an effective tactic to start with any type of blog.

Having the power to communicate with the readers is invaluable, but only if you handle it properly. Remember, your blog will be stronger and much more successful if you can network with the larger blogging community.

Communicate with Readers, the Right Way!

You need to show your readers that you are concerned and care for them for which you need to respond to all of your blog comments promptly. Comments are the links between you and your readers and they are gold.

Building relationships is the surest way to encourage readers or visitors to come back to your blog/website again and again. And the first way to tempt people towards you (your brand/products/services) is to share and promote your content and let people know that you are there to interact with them, and just to talk to them. 

As everybody is different, there is a probability that some of the readers will not use the comment system and may reach out via contact form or emails. Make sure to reply to them as quickly as possible as who knows their question and your concern may spark out golden opportunities.

4 Write for Readers

If you write blogs only with the intention to attain a good Google ranking, then it's high time to change your outlook and focus on other pivots that influence greater visibility and far-end reach. 

Google values its users and wants everyone to value them by sharing relevant, authentic, well-researched, and well-written content. Blogging and writing useful pieces of content is not as easy as they are presumed to be. 

Organic visitors are directed to a blog/content that precisely displays the most relevant information as per the user’s search. It’s simple, you will value your audience, Google will value you.

Remember if you only seek to gain traffic from SEO, then you might witness a miserable downfall. Unless you possess all the necessary information about SEO you may make mistakes and suffer the consequences.

Simply put, your blog should be attractive, informative, appealing, and compelling so that it gets more than expected shares on social media by your followers, and by this, you will get quality backlinks effortlessly.

[Prefer Reading: “Top Reasons Why Your Business Absolutely Needs SEO.”]

5 Get Creative

We all understand that Guest Blogging is one of the fastest ways to gain followers. It is important to only post on relevant, high-quality sites. One featured post on a super relevant site will do more for the blogging career than 100 low-quality posts on irrelevant sites. 

Thus, use your effort, time, and creativity wisely. 

Stand Out in the Most Intriguing Way

While outreaching websites for guest blogging, make sure to read the website’s guest posting guidelines. If the site accepts guest posts, the host blogger will usually post these guidelines fairly clearly and succinctly.

Next, it's quite important to be creative when reaching out to people so that you are viewed as an uncommon and unusual guest blogger never came across before. And not to forget, your work must be as creative as your writing is.

Many reputable websites get hundreds or even thousands of guest post requests each week. This also means that you probably need to send a couple of emails in an interesting way to higher your chances of getting even reviewed.

Check out a workable and best example from sleeknote tagged as a follow-up email:

The next one was also a perfect example of creativity which took our attention instantly, being smart with their writing they also used a GIF to make it more eye-catching. 

6 Understand Copyright

It's easy to run into copyright issues even if most of the content of your blog is 100% raw. Correctly attributing fonts and using images are the most common problems bloggers run into. 

-Copyright

Occasionally, you may want to cite a source on your blog to give credibility to the resources where a user can find more valuable information. Make sure to attribute each source with a link, this will comply with copyright laws. It will also help you reap the benefits of reciprocity.

Be careful with the site you source, never link low-quality sites.

Copyright and Image Permissions

Pictures are also copy-protected, one cannot just run around the Internet collecting photos and images for personal use. You should be careful with the use of Google images. Image licensing can be complex, the easiest way to avoid such problems is to purchase a photo stock account on sites like AdobeStock, Getty, Shutterstock, and many others.

You can buy credits to buy images and acquire licenses to use them. Of course, you can always take your own photos if you don't want to deal with these sites.