ASO Services & App Store Optimization

How to improve visibility on App Store & Google Play Find the right ASO strategy and get more downloads

There are millions of mobile apps in Play Store as well as Apple Store, getting your App discovered is one of the biggest challenges mobile app publishers are facing today.

If you are looking for a way to get your mobile app discovered and downloaded by a highly relevant audience and also faster than ever then the best way to get it done is by the means of App Store Optimization done organically and that too in a well planned way. App Store Optimization (ASO) is a technique to improve mobile app visibility by optimizing the keywords just like Search Engine Optimization (SEO) but focused on Mobile Apps.

The whole goal of App Store Optimization (ASO) is to increase downloads and the number of users of your app. So, the first step to maximize your download stats is to get your app found by various customers. But how do you do that???

App Store Optimization
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The goal of ASO is always app downloads, but supplemental goals can include:

Increased brand exposure

Increased brand exposure

Brand awareness will help you to get the targeted audience to get repeat business.

Audience engagement

Audience engagement

Engagement helps to interact with the audience to know their needs and share valuable suggestions.

Ranking

Ranking

Quality of application and a good Optimize Mobile App make the Rank Higher in the Store.

Impressions

Impressions

A good optimization of mobile app helps you to achieve ample number of impressions.

Engagement (reviews/ratings)

Engagement (reviews/ratings)

An Engagement (Review/ Rating) is a performance of an application and audience will respond accordingly.

Downloads

Downloads

Through applicable of SMM (Social Media Marketing) and positive app reviews, the firm can observe an increase in app downloads.

WHAT TO FOCUS ON FOR BETTER
APP STORE OPTIMIZATION

ASO Tips

A strategic marketing plan for a mobile app includes

  • Understanding your audience
  • Title and Keywords related to the app with heavy search traffic
  • Understanding competitors in your niche
  • Create a winning landing page
  • A content Marketing strategy that includes blogs, ratings, reviews, testimonials, etc
  • A launch plan with a strong PR push helps
  • Analytics and Tracking performance
  • Leveraging social media to reach audiences
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Why Choose NetSet Digital As Your ASO Company For Branding your App Organically?